So brother. So sister. So So.
How it started
It started with Solen. She came to Puglia without a plan, the way people sometimes do. She found Salento. She found Masseria Coucou, a five-bedroom farmhouse near Neviano with an open-air kitchen and three acres of the kind of quiet that makes you forget you had anywhere else to be. She didn't walk away. She bought it.
Then she called her brother.
Serhan came to see what the fuss was about, and understood immediately. He also found a palazzo: 900 square metres of historic architecture in the centre of Galatone, the kind of building that takes centuries to become itself and about thirty seconds to fall in love with. He didn't walk away either.
That is how you end up with two houses, one name, and a family project neither of them entirely planned.
Owned by a family. Run like a home.
We come from a family that has always taken the details seriously. Our background is Hibboux, the Turkish bedding and mattress brand, which is why every So So bed is a Hibboux bed.
We love Puglia: its history, its people, its food, its light, its stubborn insistence on doing things properly. When something needs doing, you are talking to us. Not a call centre. Not a property manager. Us.
So, why So So?
Because the best places don't take themselves too seriously. Because warmth and beauty are not opposites. Because Puglia deserves more than another beautifully photographed house that feels like nobody lives in it.
Come and stay
So Coucou. So Valide. So So. All of it waiting for you in Puglia.